Photography Summer 2010

copyright sktchpd 2011 ⓒ

PurpleTree

This was one of my final major projects for my third and final year at uni. It was a self-written brief to design an identity for a new high-end restaurant based in London. I wanted the identity to reflect the organic nature of the restaurant, which would use fresh, local produce, and serve up amazing meals that people would want to come back for.

This was my final logo that would be the focal point of the restaurant's identity.

I then began looking at patterns, and the sort of shapes I could make using the logo, which I thought would be a great idea for a cocktail mat design.

These were my four final designs, using the various different pattern layouts. I also thought it would make a nice touch to have seasonal cocktail mats - for example a tree with full, green leaves for spring, purple leaves for summer, a tree with some golden/yellow leaves for autumn, and then a completely bare tree with no leaves for winter.

I then carried that same theme through to the menus, using the summer trees for the food menu, autumn for the desserts, and winter for the drinks. However on all three menus I still kept one random "purple tree" on the front and back of each; not only to remind the customer of where they are, but as a like subliminal way of saying that PurpleTree is unique, and nothing like any other restaurant experience. It sets itself apart from the rest.

copyright sktchpd 2011 ⓒ

This is a card that the bill will be presented in at the end of the meal. It's the same size as a normal credit card, so can easily be stored in a purse or wallet, and contains all the restaurant details so customers can easily book a table for a return date.

Update

I have been so so busy recently with everything that I haven't really had chance to update my blog in ages, so I'm going to attempt to update on everything these next few days, and get some more examples of various pieces of work up.

Basically I had my final ever deadline for uni a couple months ago, which was kind of stressful and kept me very busy. I then had my uni exhibition to help organise and put up, which took a lot of time and effort from everyone involved, but was well worth it in the end as we had a lot of praise from a lot of people.

I then found out I got picked to go to the 2010 D&AD New Blood show in London which was really exciting news! Me and around 12 fellow students had to work together to prepare large AO posters of our work to put up in the show. Once again the hard work payed off, and our stand within The Old Truman Brewery in Shoreditch was something to be proud of.

After four days in London, I returned to attend my Graduation. It was hot, sweaty and to be honest pretty hilarious. It was quite sad though to think that that was the end of it all, and even sadder having to say bye to close friends that I knew I may never see again, or at least for a while.

A couple days after that I then received a few emails from some big London agencies that had seen and liked my work at the New Blood exhibition, and wanted me to meet with them. I was so excited and went down to London with my boyfriend the following week for meetings and interviews. They went really well and one company (BBDO) set up a placement for me and asked me to do some branding for them which I was ecstatic about as they are huge!

So since then I have been working on that, and am waiting to hear back from them. I just can't wait to get a proper job now, and start earning some proper money at long last!

Mind Design

A fellow student and friend of mine Mark Fuller showed me this amazing website the other day of London design agency Mind Design. It has some really beautiful and inspiring work that has got me excited about design all over again!

http://www.minddesign.co.uk/show.php?id=6&pos=6&cat=2