This was one of my final major projects for my third and final year at uni. It was a self-written brief to design an identity for a new high-end restaurant based in London. I wanted the identity to reflect the organic nature of the restaurant, which would use fresh, local produce, and serve up amazing meals that people would want to come back for.
This was my final logo that would be the focal point of the restaurant's identity.
I then began looking at patterns, and the sort of shapes I could make using the logo, which I thought would be a great idea for a cocktail mat design.
These were my four final designs, using the various different pattern layouts. I also thought it would make a nice touch to have seasonal cocktail mats - for example a tree with full, green leaves for spring, purple leaves for summer, a tree with some golden/yellow leaves for autumn, and then a completely bare tree with no leaves for winter.
I then carried that same theme through to the menus, using the summer trees for the food menu, autumn for the desserts, and winter for the drinks. However on all three menus I still kept one random "purple tree" on the front and back of each; not only to remind the customer of where they are, but as a like subliminal way of saying that PurpleTree is unique, and nothing like any other restaurant experience. It sets itself apart from the rest.
copyright sktchpd 2011 ⓒ
This is a card that the bill will be presented in at the end of the meal. It's the same size as a normal credit card, so can easily be stored in a purse or wallet, and contains all the restaurant details so customers can easily book a table for a return date.
