This was a self-written FMP brief that focused primarily on the fast-declining numbers of Orangutans in the wild. I wanted to make more people aware of this issue, as not only are their trees being cut down to obtain Palm Oil, but vast numbers of larger Orangutans are being caught and sold on Bornean markets for street entertainment purposes.
copyright sktchpd 2010 ⓒ
These posters are some examples of the final campaign outcome. I drew the illustrations, logo, main headings and subheadings by hand as I thought it gave it a more authentic feel, as I was going for a Western-style 'Wanted' poster theme.
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